Our perception to do list...
To ensure scouting across South London is understood in our communities we will:
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Work with our districts to raise the profile of scouting across Wandsworth, Lambeth, Southwark, Lewisham and the Royal Borough of Greenwich
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Provide a communications and media workshop for our adults to attend
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Develop an online perception toolkit to help groups and units easily develop their own internal and external communications
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Ensure that all of our groups and units are represented on google places (google maps)
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Promote the opportunities young people have (as a scout), to take part in the Duke of Edinburgh’s Award Scheme
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Recruit and train more young spokespeople who reflect the make up of our county
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Develop tools for our districts, groups and units to use during a targeted ‘scout week’ campaign aimed at local communities including a wear your scarf to work / school / college etc day
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Strengthen relationships with public, private and voluntary / third sector organisations and promote opportunities for employer supported volunteering
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Encourage and facilitate quality communications with local media
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Develop a recruitment campaign that shows that scouting and our programme fits everyone and is available to all
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Work with our districts to promote the work we do and emphasise the benefits of scouting to local businesses, the borough council, schools and other organisations within their district
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Deliver positive media work focusing on the impact of scouting on individuals and communities
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Invite our MPs, Mayors and Local Councillors to AGMs and other events of interest
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Promote scouting as different or an alternative to technology/virtual interaction highlighting that scouting is a ‘safe’ activity because its “real” and doesn’t have the dangers of cyber- space
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Develop an annual external communication plan to communicate with the local press across the county and stick to it
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Continue to develop our web site for our external and internal audiences
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Further develop the ‘volunteer with us’ and ‘become a scout’ sections of our website
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Continue to develop our social media presence
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Continue to develop and produce South Circular magazine and distribute it internally and externally
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Ensure borough councils include us on its website