How to... write a great advert
The way we speak about scouts can make a huge difference – allowing us to reach new audiences and bring brilliant new people onboard as a result.
Use the drop-down boxes below to find out more about what to say and how to say it, using our range of ready-made resources.
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Have a think about the tasks that you need help with and the skills that are needed for this task. You’ll have lots more success if you advertise for help with a specific task rather than for a role. For example, if you need more adult help in the beaver section, you might advertise for someone to organise craft activities and who is great at playing games rather than simply for a ‘beaver leader’.
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Make the adverts fun! The 'How we talk' guide will be a huge help when you’re writing your adverts.
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Start with a catchy title and include photos and images relevant to the task to grab people’s attention.
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Summarise what’s involved with details of when, where and how often they will be needed.
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Include contact details so they can get in touch.
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You’ll find loads of ad examples on our joining pages click the links below to see them:
- group scout leader
- assistant group scout leader
- beaver team
- colony section assistant
- cub team
- pack section assistant
- scout team
- troop section assistant
- group scout leader
- group chair
- group secretary
- group treasurer
- executive member
- playgroup champion
- group supporter (active support unit member)
- equipment coordinator (quartermaster)
- explorer team
Think about advertising tasks, not roles
You'll may have more success if you focus on tasks which need doing, instead of roles which need to be filled.
Before you start writing your advert, ask yourself:
- What sort of skills are needed to carry each task out?
- Which qualities or life experiences would make someone a great fit?
- What interests might someone who'd enjoy this role have?
Instead of advertising for a ‘Beaver leader’, you might advertise for someone:
- Who enjoys interacting with young people
- Who would be great at organising craft activities
- Who has plenty of energy and enjoys playing games
- Who's patient and caring